{"product_id":"competitive-analysis-playbook-market-research-workbook-pdf","title":"The Competitive Analysis Playbook: Research Competitors, Benchmark Your Market \u0026 Find Your Edge (PDF Workbook)","description":"\u003cp\u003e\u003cstrong\u003eStill pricing, positioning, and marketing your business on a guess?\u003c\/strong\u003e The Competitive Analysis Playbook is a step-by-step PDF workbook that replaces that guesswork with a real, repeatable research system — so you know exactly what your competitors charge, how they position themselves, and where you have room to win.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat you'll get:\u003c\/strong\u003e A 15-page, instantly downloadable PDF workbook built around a free, no-tools-required research method, with printable worksheets and comparison tables you fill in as you go.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho this is for:\u003c\/strong\u003e Small business owners, freelancers, consultants, and early-stage founders who have never run a formal competitive analysis and don't want to pay a market research firm to get one.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat you'll learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to map your real competitive set — direct, indirect, and aspirational competitors\u003c\/li\u003e\n\u003cli\u003eA free toolkit for researching competitors using only public information\u003c\/li\u003e\n\u003cli\u003eHow to benchmark pricing and offers beyond just the sticker price\u003c\/li\u003e\n\u003cli\u003eHow to decode a competitor's positioning and messaging\u003c\/li\u003e\n\u003cli\u003eHow to mine customer reviews for hidden opportunities\u003c\/li\u003e\n\u003cli\u003eHow to build a one-page competitive matrix and SWOT\u003c\/li\u003e\n\u003cli\u003eHow to turn findings into a written market positioning statement\u003c\/li\u003e\n\u003cli\u003eA 30-minute quarterly system to keep your research current\u003c\/li\u003e\n\u003cli\u003eThe most common mistakes that make a competitive analysis a waste of time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey benefits:\u003c\/strong\u003e Price with facts instead of guesses, find messaging gaps you can fix on your website this week, turn reviews into a concrete action list, and leave with a one-page reference you'll actually reopen before a pricing decision or sales call.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat's included:\u003c\/strong\u003e A 15-page PDF workbook across 10 chapters, with printable worksheets, benchmarking tables, a competitive matrix and SWOT template, and research checklists. Personal-use license included.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy this workbook works:\u003c\/strong\u003e It isn't a theory course — every chapter produces something you use immediately, whether that's a filled-in pricing table, a list of competitors you didn't know about, or a positioning statement you can put on your homepage today.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow it works:\u003c\/strong\u003e This is a digital product — after purchase, you'll receive the PDF as an instant download to save, print, and reuse.\u003c\/p\u003e\n\n\u003cp\u003eGet a clear-eyed view of your market and start making decisions backed by research, not guesswork.\u003c\/p\u003e","brand":"Nexa Files","offers":[{"title":"Digital Download (PDF)","offer_id":49884114583811,"sku":"NF-COMPANALYSIS-PDF-01","price":3.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/2968\/7555\/files\/CompetitiveAnalysisPlaybookCover.png?v=1792479767","url":"https:\/\/nexafiles.shop\/products\/competitive-analysis-playbook-market-research-workbook-pdf","provider":"Nexa Files","version":"1.0","type":"link"}